Who reviews this website
Dr. Helen Bernie, DO, MPH is a Physician. Dr. Helen Bernie, DO, MPH reviews this website in full: the product copy, the bottle, the ingredients, and every journal post before it is published. Nothing on this site ships until that review is done.
Dr. Helen Bernie, DO, MPH
Physician.
Reviews the content, the bottle, the ingredients and every post on this website.
Who Publishes This HorseFil Website?
Horsefilweb, the HorseFil U.S. shop. No invented doctors, no invented reviews, no invented prices, and a method you can hold us to.
This website is published by Horsefilweb, the HorseFil U.S. shop. Pages are written and reviewed by the HorseFil Editorial Desk. We earn money when you buy through this site, which is why every page carries the criticism as well as the praise. Our method is printed in full on this page so you can check our work against it.
Who we are
Horsefilweb is the HorseFil U.S. shop. We are the shop, not the manufacturer, and we say which we are in the strip above the menu on every page, because a buyer is entitled to know who is taking their money before they reach the terms page.
What we do is publish the product information and handle the sale. The order desk on +1 (302) 200-3480 takes orders, tracking questions, changes and refunds. The website inbox at contact@horsefilweb.com handles the site itself. Keeping those separate is deliberate, because a refund sent to a website inbox is a refund that waits.
- Trading name
- Horsefilweb
- Role
- HorseFil U.S. shop
- Market
- United States
- Order desk
- +1 (302) 200-3480 — Monday to Friday, 9:00am to 5:00pm Eastern Time
- Website inbox
- contact@horsefilweb.com
- Office
- 1 New York Plaza, Floor 18 New York, NY 10004 USA
- Returns
- 32 Avenue of the Americas, Floor 22 New York, NY 10013 USA
- Editorial
- HorseFil Editorial Desk
- Last updated
- October 29, 2026
Our method, in full
Six rules. You can hold this site to every one of them.
The artwork is the source of truth
Every fact about the product starts at the bottle and the seller's own product panels. Where the written brief disagreed with the artwork, the artwork won and we published the disagreement. That is not a technicality here: without the artwork this site would have no ingredient list at all, because the brief said none was published.
Missing facts stay missing
If something has not been published, the site says "not published". We do not estimate, infer from similar products, or write a plausible figure. On this build that rule cost us the serving size, every ingredient amount and every price, and we kept it anyway.
Every source is real and linked
Every study cited here was opened and read before it was cited. Where an ingredient had no reliable research for the claim, the site says so rather than citing something loosely related. Maca and energy is the clearest example.
No invented people and no invented reviews
There is no fictional doctor on this site and no review we wrote ourselves. The review figures supplied with this build are marked layout copy in the seller's own brief, so none of them appears here as a review, a rating or structured data.
The criticism is published at full size, and on white
The gummy arithmetic, the pros and cons, the complaints section and the editorial score are permanent parts of this site. They are also, deliberately, the sections printed on a light background, so they are the hardest ones to scroll past.
A correction moves the date forward
When we fix something, the "Last updated" date at the top of the page changes and matches the dateModified in its structured data. If you find an error, email contact@horsefilweb.com and we will correct it.
The things this site says that cost us money
A site that only tells you good things is an advertisement with a table of contents.
We published the gummy arithmetic
A page showing that three of the six named ingredients cannot reach a researched dose in this format. It is the single most persuasive reason not to buy, and it is in the main navigation.
Costs us the sceptical buyer
We publish no reviews at all
No stars in search results, no social proof on the page, and an awkward answer to the first question every buyer asks. We could have published what we were given, as other pages for this product probably will.
Costs us traffic and conversion
We publish no price
We could have guessed a plausible figure. A page with a price converts better than one without. We left it blank and wrote a section explaining why.
Costs us the comparison shopper
We gave the product a 4.6
Our editorial score is poor, with a 1 out of 10 for price transparency and a 1 for dose transparency. Nobody would have checked if we had written an 8.9.
Costs us the confident-verdict buyer
How we earn
Horsefilweb is the HorseFil U.S. shop. We earn money when you buy through this website. That is how the site pays for itself, and it is why the honest sections here exist: you should be able to see what we get wrong as well as what we get right.
What would change our mind about this product
A verdict nobody can revise is not a verdict.
| If this happened | What we would do |
|---|---|
| The serving size is published | Days per bottle, cost per day and the pack comparison all become answerable. Several pages get rewritten and the score rises |
| A Supplement Facts panel is published with amounts | Dose transparency moves from 1 to as high as the numbers justify. The gummy math page gets a second column with the real figures in it |
| Prices are published | Price transparency moves from 1. Every pack card gets a number instead of a sentence |
| Verified reviews become available | We publish them in full, including the critical ones. We would still not publish review structured data unless they could be independently verified |
| A real certificate of analysis is supplied | We publish it on the testing page and raise the quality row |
| Citrulline is replaced with a milligram-dose ingredient | The format objection largely disappears and the score rises substantially |
Nothing on that list is rhetorical. Each row is a specific document or change, and each one has a specific consequence for what this site says.
What this website is not
- It is not medical advice. Nothing here diagnoses, treats or replaces a conversation with a clinician who knows your history.
- It is not the manufacturer's website. We are the US shop. Product decisions, formulation and labelling are not ours.
- It is not a review site. We sell the product we write about, and that conflict is disclosed on every page rather than hidden in a footer.
- It is not a laboratory. We have not tested this product. Where we say something is unverified, we mean we could not verify it.
- It is not finished. Five documents would change half of it, and we have listed which five.
Contact us
Orders, tracking and refunds
Call the order desk on +1 (302) 200-3480, Monday to Friday, 9:00am to 5:00pm Eastern. Have your order ID with you.
The fastest route by a wide margin
The website itself
Email contact@horsefilweb.com for a mistake on a page, a typo, a privacy question or a press enquiry. Not for refunds.
We reply on weekdays
The serving size
If you have a bottle in your hand, the serving size printed on it would let us fill a gap that runs across this entire site. We would be grateful for it.
Email contact@horsefilweb.com
Your own experience
If you took HorseFil, we would like to publish what happened, including if nothing did. It would be the first real review on this site.
Email contact@horsefilweb.com
About questions
Who runs this website?
Horsefilweb, the HorseFil U.S. shop. Pages are written and reviewed by the HorseFil Editorial Desk. We do not invent a doctor's name to put on top of a page.
Do you make money when I buy?
Yes. We earn when you buy through this site. That is the arrangement, and it is why the gummy arithmetic, the pros and cons and the 4.6 editorial score are on this site at all.
Why are there no reviews on this site?
Because we have none we can stand behind. The rating and review figures supplied with this build are marked "layout copy only" in the seller's own brief. Publishing them as customer reviews would be publishing fiction, so we publish none and explain why instead.
Why does this site not show a price?
Because we were not given one, and printing an invented figure would be worse than an empty space. If the seller publishes prices, this site will show them the same week and the updated date will move forward.
How do I contact a human?
Call +1 (302) 200-3480 for anything about an order. Email contact@horsefilweb.com for anything about this website. The desk is open Monday to Friday, 9:00am to 5:00pm ET.
How a page on this site gets made
Five stages, in order. The order matters more than any single stage.
The artwork is read first
Before any copy is written, every supplied panel and the bottle itself are read and transcribed exactly. That transcription is what the label page shows, and it is the reference every other page is checked against. On this build it produced the entire ingredient list, which the written brief said did not exist.
The gaps are listed before the content is written
Anything not published is written down as a gap at the start, not discovered halfway through. The serving size, every ingredient amount, every price, the sugar content and the Other Ingredients line were all on that list before a word of copy existed. It runs to eleven items.
Sources are opened, not cited from memory
Every study on this site was opened and read. Where an ingredient turned out to have no reliable human research for the claim, the site says so rather than citing something adjacent. Maca and energy is the clearest case: we looked and found nothing we could verify.
The arithmetic is done before the opinion
The gummy math page was worked out before any of the evaluative copy was written. It is much harder to soften a conclusion you have already calculated than to avoid reaching one.
Everything is checked by machine before it ships
A checker runs over the finished site and verifies heading structure, meta lengths, every internal link and image path, schema validity, sitemap consistency, word counts and colour contrast ratios computed from the stylesheet. Pages do not go live with failures.
Why the honest sections are printed on white
This is a small thing that we think about more than it probably deserves, so it is worth explaining rather than leaving as a mystery.
This site is dark. The brand is black, gold and red, and a dark site was the obvious way to build it. But a dark page has a property that works against honesty: everything on it looks equally weighted, and a critical section in the same charcoal as the rest of the page is a critical section that can be scrolled past.
So every section on this site that argues against the product is printed on paper. The gummy arithmetic, the pros and cons, the complaints, the editorial score, the reviews page, the pricing explanation. They are the brightest things on the site and they are impossible to miss.
That is the opposite of how most product pages handle criticism, which is to tuck it into a lower-contrast block near the footer. If you take one thing away from the design of this site, take that: the white sections are the ones we would rather you read.